Brand Experience & Events Manager

What You'll Do

• Develop and execute event strategies tied to major sports, entertainment, and cultural moments.
• Serve as the primary point of contact for league partners, agencies, vendors, and key stakeholders.
• Oversee all aspects of event planning, production, logistics, and onsite execution to ensure a seamless experience.
• Concept, plan, and execute consumer-facing events, product launches, partnerships, and brand activations.
• Collaborate with internal teams to deliver experiences that increase brand awareness, engagement, and customer loyalty.
• Identify opportunities for the brand to authentically engage with sports, lifestyle, and cultural audiences.
• Partner closely with Marketing, Creative, Product, Partnerships, and Digital teams to align activations with broader business objectives.
• Manage agency, production, and vendor relationships to ensure projects are delivered on time and within scope.
• Help bring integrated marketing campaigns to life through memorable live and experiential touchpoints.
• Own event budgets, timelines, production schedules, and vendor partnerships.
• Coordinate logistics, inventory management, shipping, and onsite operations.
• Maintain exceptional organization while managing multiple projects and deadlines simultaneously.

Qualifications

What We're Looking For

• 5+ years of experience in experiential marketing, event marketing, brand activations, sponsorships, or a related field.
• Proven success leading events and activations from concept through execution.
• Experience managing agencies, vendors, production partners, and event budgets.
• Strong project management skills with the ability to balance strategic planning and flawless execution.
• Exceptional organizational, communication, and stakeholder management abilities.
• Ability to thrive in a fast-paced environment while managing multiple priorities.

Preferred Traits

• Creative thinker with a passion for bringing ideas to life.
• Detail-oriented and highly accountable, with a hands-on approach to execution.
• Self-starter who enjoys ownership and working independently.
• Passion for sports, lifestyle brands, consumer engagement, and live experiences.
• Comfortable navigating both creative and operational aspects of event management.